How to Price Your Pet Loss Support Sessions in Dublin

Most people who come to this work do not come to it through ambition. They come because they understand what it is to lose an animal, and they want to be there for someone else going through the same thing. That is a genuinely good motivation. It is also, sometimes, the reason pricing feels uncomfortable.

If you find yourself thinking that you do not want to make money out of someone's grief, this page is written for you.

Why Pricing Feels Difficult

The discomfort most new practitioners feel around charging is not about greed. It is about doubt. The question underneath it is: am I actually giving them enough to justify this?

The answer lies in what you are actually delivering.

TRACE is not a conversation. It is a structured, five-session programme grounded in established grief theory. Each session has a specific purpose. Each stage builds on the last. Your client is not paying for your time or your company, though both matter. They are paying for a defined process that helps them move through their grief with structure and intention.

That is worth a professional fee.

When you charge an appropriate amount, you are signalling to your client that this is real work with real value. That signal matters. It helps them arrive properly, take the sessions seriously, and actually benefit from the process. Charging less does not make you more generous. It makes the whole thing feel less serious, and your client deserves better than that. The fee is part of the trust.

TRACE Is a Programme, Not an Open-Ended Service

General grief therapists and counsellors charge by the hour. That makes sense for their work, because it is open-ended. They do not know how many sessions a client will need, or where the conversations will lead. The hourly rate reflects that uncertainty.

TRACE is different. It is exactly five sessions. Each session corresponds to one step in the framework: Tell the Story, Recognise the Bond, Acknowledge the Pain, Celebrate the Life, Embrace What Remains. The process has a beginning, a shape, and a defined end.

This means the right way to price it is as a package, not as an hourly rate multiplied by however many sessions happen to occur.

Each session runs for forty to fifty minutes. This is intentional. Each stage of TRACE requires a focused, purposeful conversation, not an extended ramble. Forty-five minutes of structured, purposeful conversation at the right moment in someone's grief is more valuable than a longer session that loses its thread.

The Pricing Model

Offer both options and be clear about the difference between them.

Per-session rate

A single session for clients who are cautious, or who want to experience the first session before committing to the full programme. Set this at your full rate. In Dublin, that currently sits between €65 and €110 per session for a newly certified practitioner.

Five-session package

Price this at roughly sixty to eighty percent of what five individual sessions would cost. At €85 per session, five sessions individually would total €425. A package price of €300 to €340 represents a meaningful saving and reflects the reality that the programme is designed to be taken as a whole.

Someone who has committed to the complete journey is far more likely to complete it and benefit from it. Each session builds on the previous one. A client who stops after two sessions has not had half the experience; they have had an incomplete one. Being clear from the outset that TRACE is a five-session programme, and pricing it accordingly, sets the right expectation.

What Dublin Practitioners Charge

Dublin has a well-developed professional wellbeing market. Clients here, particularly in the tech sector and professional communities, are familiar with paying professional rates for quality services.

Newly certified practitioners: €65 to €110 per individual session €260 to €440 for a five-session package

Established practitioners with a local referral network: €85 to €140 per individual session €340 to €560 for a five-session package

These are reference points only. The Academy for Pet Loss does not set fees and does not recommend any specific rate. What you charge is your decision, based on your own circumstances, your confidence, and your read of your community.

A Note on Currency

The TRACE Practitioner Certification from the Academy for Pet Loss is priced in US dollars ($395 for the Core Programme, $525 for the Extended Programme). Your sessions, however, are priced and invoiced in euros for Irish clients. There is no requirement to align your euro rates to any dollar equivalent.

Memorial Pages

Your TRACE certification includes ten memorial page credits on completion of the programme. These are digital memorial pages: a lasting online space for the story of a client's animal, hosted for three years.

How you use these is entirely your choice. Some practitioners include one as part of a package. Others offer it as an optional extra at the end of the programme, when the work reaches the Celebrate the Life stage. There is no right answer. You set the price.

Frequently Asked Questions

Why charge a package rate rather than an hourly rate?

Because TRACE is a structured programme, not an open-ended service. Pricing it as a package reflects that honestly and helps clients commit to completing the journey, which is where the value lies.

Could the sessions turn into ongoing therapy?

No, and a responsible TRACE practitioner makes that clear from the first session. TRACE counsellors are not therapists. The training does not prepare practitioners to offer clinical, open-ended therapeutic support. When the five sessions are complete, the practitioner's role within TRACE is done. If a client needs something more after that, the right response is a warm, clear referral to a qualified grief therapist or their GP.

What if a client needs more support after the five sessions?

This is genuinely unknown territory, and it is important to be honest about that. What a client may need beyond the five sessions could be many things, and a TRACE practitioner is not trained to assess or provide it. The responsible response is to acknowledge the limit of your role and support your client in finding appropriate clinical help. This is professional integrity, not a failure.

Does TRACE training certify me as a therapist?

No. TRACE training certifies you as a TRACE counsellor. That is a specific role with a specific scope. It does not qualify you to offer clinical therapy or any intervention beyond the five-session TRACE programme. This clarity protects your clients and protects you.

What if someone cannot afford my rate?

Some practitioners hold a small number of reduced-rate spaces for clients in genuine financial difficulty. This is a personal decision, not an obligation. If you offer reduced rates, be specific about terms and limit the number of spaces available. Your own financial sustainability matters.

More guides for Dublin practitioners

This is part of a series of guides for pet bereavement practitioners in Dublin:

For an overview: Starting a Pet Bereavement Support Practice in Dublin

A Final Thought

What keeps most TRACE practitioners going is not the income, welcome as it is. It is the moment when someone says, for the first time, what their animal really meant to them, and feels genuinely heard.

You are offering that. Charge accordingly.

The TRACE Practitioner Certification from the Academy for Pet Loss gives you the framework, the credential, and the professional presence to start this work with confidence. The Core Programme is $395 and the Extended Programme is $525. Both are self-paced.

If this feels like the right thing for you to do, the Academy for Pet Loss is ready when you are: www.academyforpetloss.com.

More guides for Dublin practitioners

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